SAN FRANCISCO, Calif. - February 14, 2007 — Text 100 Public Relations, a leading global technology public relations firm, today announced it has been selected as Cisco's corporate and technology PR agency of record in North America. Cisco is the worldwide leader in networking that transforms how people connect, communicate and collaborate and ranks as one of America's Most Admired Companies according to Fortune Magazine.
Cisco has hired Text 100 to build awareness and understanding of the increasingly important role networks play in enabling businesses, communities, schools, governments and families to collaborate, communicate and share information.
Already recognized for providing the technology which enabled the expansion of the Internet and corporate networks, Cisco has begun to expand its business into more consumer-facing markets, an expansion Text 100 will actively support.
"We chose Text 100 because the company's people demonstrated a strong culture of respect and collaboration," said Terry Anderson, head of public relations, Cisco. "Text 100's approach married creativity with a truly global mindset. The agency also brought a long-term, campaign-driven mentality, with ideas grounded in accountability and a deep experience of handling major technology brands."
"Cisco is a company whose technology is fast-becoming highly relevant to all of our lives," said Aedhmar Hynes, CEO, Text 100. "Its impact on the way that people communicate and interact through video, voice and unified communications is profound. Text 100 enters this relationship with a huge appetite and enthusiasm for the many exciting campaigns we can create together to extend Cisco's reach to the broadest possible audience."
Text 100 was appointed by Cisco following a competitive pitch process. Text 100 will service the account through teams located in San Francisco and New York. Text 100 also has a long-standing relationship with Cisco in India.
About Text 100
Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global firm. With award-winning practices covering all public relations disciplines, Text 100 represents leading brands in 30 offices around the world. Clients of the company include Fujifilm, IBM, Philips, Cisco, Sony and Xerox. In August 2006, Text 100 became the first PR agency to establish an office in the Second Life virtual world, a landmark indicative of the company's passionate embrace of emerging public relations technologies and techniques. For more information about Text 100, please visit www.text100.com.
For more information, please contact:
Radley Moss, Text 100
+1 212.331.8429
radleym@text100.com
